Executive Summary
My Pet Hooligan is the flagship IP product of AMGI Studios. It is a 3D NFT collection that combines animated characters, storytelling, and technology. AMGI Studios aims to develop a high-quality, immersive Web 3 game using its creative artistry, tools, and technology. The company plans to take this unique IP beyond the Web 3 space. AMGI has extensive experience in animation and game development to ensure that players thoroughly enjoy their games/NFTS/IPs.
Company/Project Overview
AMGI Studios is an independent company that operates at the intersection of gaming, technology, and storytelling. They develop and produce traditional entertainment IP, gaming, and Web3 native properties using their proprietary technology, AI integration, and innovations in real-time animation.
The core mission of AMGI Studious is to be a creative bridge between Web 3 and Hollywood. The company aims to provide a satisfying experience beyond just gaming in Web 3. Alongside gaming, they primarily focus on developing creative and innovative intellectual properties.
The team of AMGI Studious consists of talented individuals with solid experience in animation, Web 3, and gaming. Their creative team members have worked with renowned studious like Pixar Studious, Disney, ILM, and Pixomondo.
Market Analysis
The massive gaming market will continue to expand at a CAGR of 13.20% until 2028, with an expected valuation of $545.98B. With VR, blockchains, and NFTs, video games are evolving rapidly. Gameplay revenues from consoles, PC/Mac, and mobile are projected to exceed $195 billion by 2024. On average, gamers will spend $21 monthly on in-game activities. These statistics provide an excellent overview of the prominent market and ample opportunity.
The most significant advantage that AMGI Studious has is its strong team and product vision. They differentiate from the others by employing their artistry experience in building a beautiful Web 3 game and unique out-of-the-box IPs and NFTs.
Product/Platform
My Pet Hooligan focuses on creating a high-quality, fun game that integrates Web3 technology and can compete with the best games in the broader gaming marketplace. The RabbitHole is a flagship game developed by a team that offers an immersive gaming and social experience. This is a cross-platform game with various modes for players, and it includes all the benefits of Web 3. The first season will launch this year, followed by season 2 next year.
My Pet Hooligan has launched its own NFT collection called “The Hooligan NFT.” Each Hooligan is unique and provides access to various tools by AMGI Studios. The 3D avatars of Hooligans are the “The Rabbithole’s” main character. The NFT collection has generated over 20,000 ETH on secondary markets and counting.
My Pet Hooligan produces games, content, merch, and digital collectibles. It is also setting up the foundations to expand the brand into other realms of entertainment, including physical goods, film, and music. Over 130 animated videos have been released by the team in just over a year.
AMGI studio owns a proprietary IP and technologies suite that provides a solid infrastructure to build and expand their game and Web 3.
A few proprietary technologies:
- Immi – Immi is AMGI proprietary mobile animation app. Since its launch, it has gotten 70M+ views and 100K youtube followers. The patented tech behind Immi is also in their game(The Rabbithole).
- My Crystal Bun – AMGI is combining its next-level animation with AI with Crystal Bun.
- INTERLOOP- Interloop is the metaverse of AMGI studious and will provide a modular architecture allowing brands to build upon and access AMGI tools. It will be launched later.
Business Model
AMGI has diverse sources of revenue- in-app purchases, NFTs, films, merchandise, and IP/proprietary technology licensing.
To fuel their growth, they have partnered with Web 3 and traditional gaming leaders like Delphi Digital and Yield Guild Games. They also plan to leverage their pre-existing relationships with Epic Games, Unreal, Coldplay, and Netflix.
They plan to secure partnerships with brands and projects to bring their content and characters into the game. The company is discussing licensing opportunities for its proprietary technologies with well-known Fortune 500 companies.
My Pet Hooligan Tokenomics
The $KARROTS token will run My Pet Hooligan and The Rabbit Hole Game. The token will launch in Q3 2023. The token is designed to have long-term sustainability and an essential role with a broader use case.
The ecosystem members can earn $KARROTS through engagement in competitive gameplay, social activities, community rewards, and contributions to the creator economy.
The $KARROT holders will gain access to the ecosystem marketplace, exclusive in-game cosmetics, battle passes, and future collectible drops. They will also receive benefits in the future roadmap.
$KARROTS will have a fixed total supply of 1,000,000,000 tokens.
Risk Assessment
The Web 3 market is crowded with established players backed by prominent investors, which could pose competition for My Pet Hooligan. Also, the NFT and play-to-earn games market is unregulated at the moment. In the near future, any institutional regulations can create a few problems for the project.
Conclusion
The introduction of NFTs and blockchains has revolutionized the gaming industry. Many Web 3 gaming projects have been created, but My Pet Hooligan is uniquely making strides. Their goals are not just limited to the game; they want to leverage their cutting-edge animation to other domains like movies, IPs, etc. Their gameplay looks fantastic and has received positive traction on social media. Their commendable work makes them well-poised to take animation to a new level. Their creative vision, strong partnerships, and quality experience make it a promising project.
