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Happy Thursday, TM Family!

Welcome to the Token Metrics Research | Daily newsletter, where we cover key market movements, regulatory updates, and early alpha for our readers and investors. 

Let's dive in! 

In Today's Edition

  1. Stablecoin Momentum Continues: MetaMask's mUSD Debut

  2. Celebrity Hype Hits Solana: Kanye West's YZY Launch

  3. Macro Shadows Loom: Bearish Bitcoin Signals Ahead of Jackson Hole

  4. DeFi Maturation: Aave's Non-EVM Leap on Aptos

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Now let's get back to the top stories of the day.

1. Stablecoin Momentum Continues: MetaMask's mUSD Debut

The stablecoin sector is heating up, with MetaMask stepping into the fray by announcing its native dollar-pegged token, mUSD, set for launch later this year on Ethereum and the Layer-2 network, Linea.

Issued by Bridge, a Stripe-owned platform powered by M0's decentralized infrastructure, mUSD promises seamless integration within the MetaMask wallet. By year-end, it will enable on-ramps, swaps, transfers, bridging, and real-world spending via the MetaMask Card at Mastercard merchants.

This isn't just another stablecoin; it's designed as a foundational liquidity layer for MetaMask's 30 million+ users, flipping the traditional model by being native to the wallet from day one. Backed by U.S. cash and short-duration Treasuries, mUSD won't directly yield returns to holders but could fuel incentive programs, reducing onboarding friction and boosting DeFi utility on Linea.

This launch aligns perfectly with broader regulatory tailwinds, as the U.S. GENIUS Act provides the first federal framework for stablecoin oversight, pushing the sector's monthly on-chain volume toward $1T.

Adding fuel to the fire, Federal Reserve Governor Christopher Waller recently emphasized at the Wyoming Blockchain Symposium that AI and stablecoins are merely "new technology to transfer objects and record transactions," urging integration into the financial system without undue fear of DeFi.

The Fed's evolving stance, including collaboration with the private sector, signals potential regulatory innovations that could accelerate stablecoin adoption for payments, remittances, and beyond.

From an investment perspective, mUSD could deepen Ethereum and Linea's liquidity, benefiting those ecosystems' protocols. Watch for early incentives to attract holders. MetaMask's massive user base positions mUSD as a contender against USDT and USDC.

However, competition is fierce, with the stablecoin market nearing $280B. We recommend monitoring Linea's TVL growth as a proxy for mUSD's impact; capturing even 5% of MetaMask's user flows could spark a rally in related tokens like those in Linea's DeFi stack.

2. Celebrity Hype Hits Solana: Kanye West's YZY Launch

Celebrity endorsements continue to inject volatility into the memecoin space, with Kanye West (now Ye) apparently launching YZY, a Solana-based token tied to his "Yeezy Money" ecosystem. Announced via X, YZY surged nearly 6,800% to a $3.16 peak and $3B market cap within 40 minutes of launch, before pulling back amid insider trading concerns.

The token's structure allocates 70% to Yeezy Investments LLC (locked for 24 months), 10% to liquidity, and 20% to public sale. Plans include a Ye Pay processor and a YZY Card for global spending using YZY and USDC.

West bolstered liquidity by adding 30 million YZY tokens worth $34M, targeting a price range of $3.17-$4.49. Still, the market remains skeptical due to over 94% insider control and reports of early wallets profiting millions, like one booking $1.5M.

For investors, these celebrity-driven plays underscore Solana's memecoin dominance but highlight risks like pump-and-dump and centralized control. YZY's setup mirrors failed tokens like Argentina's LIBRA.

3. Macro Shadows Loom: Bearish Bitcoin Signals Ahead of Jackson Hole

As the Jackson Hole Symposium approaches, Bitcoin hovers around $113,600, anticipating Fed Chair Jerome Powell's speech on potential rate cuts.

Key indicators flash bearish: the 180-day call-put skew on Deribit is at its most negative in over two years (-0.42), signaling heightened demand for downside protection, while Bitcoin's price has dipped below Guppy moving average bands, hinting at a regime shift. On-chain data shows fragility, with short-term holders selling at losses and lower volumes despite recent highs.

Compounding this, Fed Vice Chair Michelle Bowman warned that banks risk irrelevance without embracing blockchain, pushing for proactive adoption of tokenization to reduce risks and streamline processes.

Meanwhile, Atlanta Fed President Raphael Bostic suggested a potential rate cut this year, aligning with market expectations for September easing, though weak jobs data and tariff-driven inflation add uncertainty. A dovish Powell could spark relief rallies, but a "sell the news" dynamic looms if cuts are as expected.

4. DeFi Maturation: Aave's Non-EVM Leap on Aptos

DeFi protocols are evolving their strategies, with Aave launching on Aptos, its first non-EVM deployment, as part of a multichain push. Rebuilt in Aptos's Move language, Aave V3 supports USDC, USDT, APT, and sUSDe, backed by Chainlink oracles and liquidity incentives from the Aptos Foundation. This taps Aptos's massive stablecoin base and aims to unlock new collateral like liquid staking tokens.

These developments signal DeFi's shift toward interoperability and treasury efficiency. Aave's expansion could boost Aptos TVL, positioning it as a liquidity hub for consumer apps and RWAs. Investors should look to AAVE and APT for multichain upside.

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